The Making Of Informative's Knowledge Engine
Famed as the leader in global online market solutions, Informative.com is a US based solution that deals with very high-profiled clientele list, including names of Proctor & Gamble, LEGO, NBC, Pfizer, Amazon.com, Bank of America, Microsoft and Time-Warner.
The chief service offering of this solution is online surveys as brand building campaign. But, they are in urgent need of revamping their online survey marketing process to meet the response time and service requirements. This refurbishing entails a complete redesigning, incorporating various question types management.
System revamping will be accomplished along with the conceptualization of the software (engine). The stated conceptualization is a great challenge to get over.
Project faces few more challenges, which include integration of rich media, aggressive timeline, stringent performance and setting up of the test environment to conjure up business test cases.
Informetive’s Knowledge Engine [IKE] was conceptualized, designed and developed on robust Microsoft framework using technologies such as: VC++, ASP 3.0, VB and SQL Server 2000 etc. The engine was designed to facilitate the overall campaign management process, which included following phases:
- Creation of surveys
- Popup invites
- Managing questions and surveys as libraries
- Testing surveys
- Managing mailing lists
- Mass mailing invites
- Setting-up surveys on websites
- On-line monitoring of campaigns
- Analyzing results and reports
While designing the system particular attention was given on automated questionnaire creation. The Knowledge Engine supports 11 question types, which are supported by well-designed user interface, where user can design, define and store any kind of rich media supported survey.
With a new strategy to facilitate better without much expenditure of time and cost, Informative’s business processing is completely transformed by the next generation online survey builder IKE.